Ingredients in CocoBright


Coconut oil has been all the craze lately with all the oral benefits it offers. Due to sensitivity, over the counter toothpaste and rinses are just too irritating for many people. Many will be happy that a coconut oil alternative is possible.

There are many articles online regarding coconut oil toothpaste.  Here are just a few:

​6 Reasons to Start Using Coconut Oil as Toothpaste

How To Whiten Teeth With Coconut Oil (+12 More Reasons To Put It In Your Mouth)

Coconut Oil is Better Than Any Toothpaste According to Study

Research Finds That Coconut Oil is Better Than Toothpaste

Effect of Coconut Oil in Plaque Related Gingivitis – A Preliminary Report


Kelp | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Sea kelp is seaweed or algae. Some species of kelp form large forests beneath the shallow waters of the ocean. These areas are sometimes referred to as the rain forests of the ocean because of the great biological diversity within their midst. Kelp is also an important resource for humans and is harvested for food, medicinal purposes and its uses in various products.

Seaweed extracts have long been appreciated for their many oral benefits. You can read about them in the link below.

Baking Soda | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Baking soda is a natural, mild abrasive and many claim it removes stains and discolorations from the surface (enamel) of teeth. We use aluminum-free baking soda so you are ensured of only good things going in your mouth.

Xylitol | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Xylitol is found in a variety of fruits, vegetables and trees, most notably birch wood. Discovered in Germany in 1890, subsequent studies evaluating the effectiveness of xylitol on the reduction of dental plaque were conducted in Finland, resulting in Finland’s “Smart Habits” campaign, the first program designed to reduce the incidence of dental caries in children through the use of xylitol. Since then more than 35 countries have approved xylitol for use in oral health products.​

We aren’t going to make any claims here for how good Xylitol is for teeth and gums, but you can read the studies and results for yourself in this excellent article written for dentists.​

In our research, the only concern we found regarding Xylitol is that most Xylitol is GMO. We were therefore very careful to use organic, non-GMO Xylitol. Now you can have all the benefits of Xylitol without any compromises.

Calcium Carbonate | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Calcium carbonate is a mild natural abrasive.

Essential Oils | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Essential Oils have many benefits in addition to preserving dental products without the use of methylparaben or other preservatives.

Ingredients NOT in CocoBright

Glycerin | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Glycerin isn’t toxic, but has no place in the mouth as it’s a soap that strips your body’s natural oral mucosa and leaves a film. This film could coat the teeth, messing with the structure of the biofilm which could alter the microbiome in the mouth and impact the natural remineralization process — your body’s natural cavity-fighting mechanism.

Silica | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Hydrated silica, which is primarily used as an abrasive in toothpaste, is made from a crystallized compound found in quartz, sand, and flint. (From “The Safe Shopper’s Bible”)

Tooth enamel re-mineralizes daily from the supply of ionic calcium and phosphorus in the saliva. Scratching the surface of the tooth with an abrasive such as hydrated silica harms the enamel and prevents re-mineralization, much like using sand to clean glass. Severe wear could eventually occur.

”The public is cautioned against excessive use of products containing ‘dioforms,’ which are abrasive substances that can cause the breakdown of tooth enamel. Products containing the ingredients silica and cellulose, in particular, should be avoided when gum disease, tooth decay, sensitivity and receding gums are present.

While these ingredients can remove tartar and make teeth whiter in appearance, they also may do harm to dental health by altering the acidic balance of the mouth, gums and tongue,” said Dr. Warren Scherer, New York University College of Dentistry, as reported by The Naples Daily News.

The dental industry and FDA use a term called Relative Dentin Abrasivity (RDA) to score how “rouch” an ingredient is on our teeth.

These abrasivity scores range from 0 to 269 with zero being no abrasivity and 269 as something you could use in place of sandpaper :).

Incidentally, the reason we use baking soda in our toothpaste is because it has an RDA of 7. On the other end of the RDA scale, you’ll find some commercial ‘whitening’ products with scores as high as 200 (yikes).

Flouride |CocoBright Toothpaste | All Natural Coconut Oil Toothpaste

Material Safety Data Sheets (MSDS) typically label sodium fluoride as “…toxic by ingestion, inhalation and skin contact” and that PPE (personal protection equipment) for handling should include safety glasses and gloves. Fluorides are more toxic than lead and only slightly less poisonous than arsenic…”  There is a lot of controversy over the safety of Flouride in toothpaste so we felt it was best to leave it out.

Toothpaste You Can Trust

Gluten Free

No Fluoride
No Glycerin
No Silica
Not Tested on Animals

daniel | CocoBright Toothpaste | All Natural Coconut Oil Toothpaste