We are excited to announce our Toothpaste Tubes are in production.
Choosing the right tube for Cocobright Toothpaste was important to us for several reasons:
- We want brushing your teeth with Cocobright to be a pleasant user experience. Tubes that crack and split or won’t release all the toothpaste are frustrating for consumers. We wanted tubes that worked great and held up to normal wear and tear. After experimenting with many different tubes, we found a tube that passed all our tests and was unanimously the favorite of all our testers.
- We believe in sustainability and are looking for ways to reduce the environmental impact of toothpaste tubes. It takes an estimated 500 – 700 years for a conventional tube of toothpaste to decompose. With families going through approximately one tube of toothpaste per month, and tubes not being accepted at recycling centers, toothpaste tubes are becoming a major environmental threat. We are working with another company on the development of a fully biodegradable toothpaste tube, but it will not be ready for a year or two. In the meantime, we found a toothpaste tube that decomposes in 20 to 30 years instead of 500 to 700 years. Even though that’s still not the best, it’s moving the direction we want to go.
- We wanted a toothpaste tube that looked attractive and was easy to spot on the shelf. We received a lot of initial positive feedback on the design. We look forward to hearing what you think too. Please share your comments below.
We are still a few weeks away from getting our tubes. The one in the picture is a sample. We have our toothpaste filling equipment all set up, and our ingredients are ready to be mixed together. We are only waiting on our tubes to arrive and we can start sending out orders. If you haven’t put your name on our list to be contacted when the toothpaste is available, you can do that here.
We also want to thank all our toothpaste tube testers for putting up with all the tube problems until we found the right tube. We appreciate their vote of confidence when they ran out of toothpaste and said they couldn’t go back to the other toothpastes after how their teeth felt with CocoBright. We hope you feel the same way!